Custom Soccer Balls: A Fresh Promotional Giveaway

Promotional products from pens to t-shirts are a marketing staple. There are many more useful, attractive items to apply your logo to, however, and one creative choice is a custom soccer ball.

Odds are, your target audience includes sports fans and athletes. Soccer has long been a favorite pastime internationally, and its popularity has exploded over the last 20 years in the United States. There are now over four million soccer participants across the nation, according to industry estimates, and that number increases steadily. Custom soccer balls allow your company to appeal to this market segment in a fresh and engaging way.

Giveaway items with your logo imprinted on them engage all the senses and make your brand stick in consumers’ minds. Goodwill and loyalty often accompany a gift, whether it’s a pen, a mug, or a t-shirt. These benefits are magnified with a custom soccer ball. People value and appreciate high-quality sporting goods, and because they are used in an energetic activity, consumers will associate your brand with the thrilling emotions of athletic pursuits.

Another benefit is how long-lasting a soccer ball promotion can be. Soccer players may keep and use a beautiful, sturdy soccer ball for years. This increases the number of impressions your logo created. Local businesses, large corporations, and nonprofits alike can benefit from this. The balls can be presented as giveaways at sporting events, performance rewards for employees, gifts for clients, or treats for a youth soccer team. They’re also a good choice for college and K-12 fundraisers.

There are countless options for configuring a custom soccer ball.  Take advantage of brilliant full color and place your logo and message on the ball, with the panels colored to match your brand. Classic black-and-white balls are traditional, but a vibrant ball stands out and makes a greater impact. Also consider adding an international touch and printing the flags of World Cup countries on the balls. This appeals to the popularity and competitive spirit of the World Cup. Still others incorporate renowned soccer players’ autographs, particularly if a sponsorship is involved.

In addition to the ball’s appearance, companies also have options when it comes to the size of their balls. The balls come in a number of sizes, with most sponsors opting to use the larger size “4″ and “5″ soccer balls for their custom logo and message because these sizes are standard regulation measurements. In some cases, sponsors choose a miniature, promotional-size soccer ball, size “1″ through “3,” for their campaign. These make delightful toys while still carrying the soccer theme.

The best deals can be found by seeking a supplier with factory-direct sources for their customized soccer balls. This allows you to get balls made of the highest-quality synthetic leather at a great price. Each ball includes a re-inflatable athletic valve and ships in a deflated state for easier shipping. Custom balls can be produced for under $10 each, depending on quantity.

Whatever options you choose, custom soccer balls are a winning way to get your brand in the game. For help with this or other promotional projects, contact Gorilla Marketing today.

About the Author

Chris Arranaga began selling promotional products out of his UCLA dorm room in 1979.  After earning his BA in political science in 1983 and MBA in marketing in 1985, he officially founded Gorilla Marketing.

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